Why the category leader started a food fight as the Greek yogurt wars get Peloponnesian.
It’s January 6, 2016, and you’re settling down for breakfast, watching the morning news. “North Korea claims it successfully tested its first hydrogen bomb.” “State of emergency declared in Flint, Michigan, over contaminated drinking water.” A new ad catches your eye. A woman, who looks a lot like you, holds a container of Yoplait Greek 100, reading the label. All of a sudden, she throws the cup away as the voiceover says, “Potassium sorbate? Really? That stuff is used to kill bugs.” The spot, the ad-world equivalent of an H-bomb, now has your full attention. The closer: Chobani’s 100-calorie Greek yogurt has no preservatives.
